Anchor Texts are text elements within the content of your page that are used as an anchor to hold the link. In this sense, they are the only indication the user has on the destination of a link. This is why anchor texts are an important ranking factor. The indexation and algorithms that analyze the indexes have evolved to a point where they can analyze specific patterns by looking at specific terms and the pages ranking for them. This is then used as a baseline for the types of anchor texts to use, so having a good anchor text profile is important.
There is no denying the importance of keyword usage in SEO. Keywords are a component of anchor texts, and that is why Keyword Research is a crucial factor in determining the right anchor to use for your link building. For a more in-depth guide on researching keywords check our Beginners Guide To Keyword Research.
Always look at your competitors when doing keyword research, as this helps refine your keyword bucket. Pick the top 3 sites that come up on the SERPs when you use the main keyword and analyze their content types, URL structure, type of backlinks, organic keywords, terms different pages rank for and anchor ratios. If your intention is local SEO then make sure you do a cloaked search. Get your NAP section embedded on various sites easily. We offer Guest Post Embeds to power up your GMB listings.
Once you have a refined keyword bucket, you can begin creating a keyword and anchor text strategy.
Over time anchor texts have changed, meaning you have to think of an anchor text distribution model as you can’t just rank for exact match links anymore. You can use sites like Link.io to generate combinations on keywords, including brand if you chose it, helping you create a list of anchor text that relates to the page. All these generated combinations should be sorted by keyword or anchor text types.
Before you begin link planning and mapping, there’s another step you have to take to avoid over-optimization, and that’s analyzing competitor anchor ratios. This can be done with the Anchor Profiler Program. You can pull backlinks from a site using Ahrefs and upload them in APP which will give you a visual ratio on the spread of anchor text for any page, anchor text types, and average anchor ratios.
The first step to link building and a fundamental process for choosing the correct anchor text to use is Link Mapping. It will let you know if you need to create different pages to serve specific keywords or anchors and better plan your anchor strategy. This process can be more straightforward if you use APP and requires:
Throwing all the links on one random page will negatively affect your ranking. Make sure you go deep and find the correct and relevant page to link to your main page. Relevancy is a crucial ranking factor linked to keywords, anchor text, content and backlinks, so focus on relevant links.
Now that you have the total number of links to build, you want to figure out the velocity at which you want to start linking. Start spreading the links across the desired number of target pages; check APP for suggestions on anchors to use for the pages. If it suggests using branded, you can plan on using long tails or partial match anchors later on.
Schedule the links and keep a log of everything. Keep coming back to check on backlink growth opportunities that will help you establish your branded backlink profile. After you have this generic backlink profile with niche-specific content, you can start using more aggressive anchor texts, which will build your site’s authority and increase PageRank.
If you are tired of unreliable link providers, get with a team that understands meeting deadlines and proper communication with the freshest links for your link building. We guarantee real-time transparency and a process that involves you from day one!
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